Lyon: Together we invented something called The Accountability Institute—which is really two imaginary institutions, The Lyon Accountability Institute and The Tipton Accountability Institute, both of which are dedicated to holding us accountable. One practice that these institutes "sponsor" is the daily (or several-times-weekly) emails we exchange about what we've been up to, career-wise and creatively. When we want to talk about relationships or other, more personal matters, we use a different thread, which we call The Heart. I love this idea so much that I want to share it with everyone. On one level, we’ve organized our friendship into these two categories, and that feels very clean to me. But on another level, I am just so delighted by the idea of the Accountability Institutes. I love feeling like I am the sole member of this one little institution whose whole purpose is to hold me accountable. It makes my creative work so much more playful. I even had a designer friend make me a logo.