BY LISA MARIE BASILE
In a recent article in The Daily Dot, a popular influencer was called out for their “blurry” beliefs and work, overpriced but not actually handmade goods (as claimed) and abusive tendencies toward employees. The overarching message of the piece: Not every healer or influencer out there — no matter their follower numbers or beautiful Insta-curation — is worth their salt. Some, in fact, are downright theives.
I’ve always taken issue with people selling promises of healing without any real sense of accountability. Grandiose and often empty words (“light and love heals everything,” “all you have to do is manifest hard enough!” and “you have to invest in X to find abundance”) are distracting to people in rough situations. These are — I have been, and will be — people who want to be seen, validated, and healed.
I just can’t get past overpriced abundance rituals, the refusal to acknowledge the importance of shadow work, or concepts that aren’t grounded in reality. Because love and light and abundance rituals do not solve racism or poverty. And because telling people your cheap, badly-produced goods are ethically sourced hurts everyone at every level.
The thing is, it’s hard to tell the frauds from the sincere folks. I started noticing this several years ago, when I created Luna Luna (which obviously has a vertical around magic and ritual). I’d come across healers and gurus and guides who seemed to have it all together: Beautiful photos. Money. Bestselling books. They’d sell full moon serums or crystal-infused oils. They’d sell you candles that would attract money or heal a disease or find you a lover. How could one parse the capitalist who appropriates spirituality from the person who genuinely cared? And how can one ethically tout an object that ‘cures’ social and physical/mental ills, without acknowledging the many variables at play?
I would consider myself spiritual in specific ways, but this wasn’t always the case. I identify with the archetype of the witch, and I have carved space for ritual and meditation in my life, but it took a long time for me to get there. For one, I have leftover trauma from childhood catholicism; adhering to strict beliefs and associations (this color represents this outcome, for example) doesn’t quite sit right with me. I prefer chaos. I prefer to go off my gut. I prefer to study, learn, and then take what feels good for me. My practice these days is mostly based on meditation, journaling, and connecting with nature.
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I’ve had a few people direct me to a specific recent article about healing/spiritual/ community manipulation and emotional abuse today, asking for my opinion. I’ve been out of commission all week with two removed teeth (fucking worst), but I did take the time to read the piece. . I’ve even written one like it (with a different subject, for which I received numerous cease and desist letters) for @lunalunamag in the past. It is still up. So I’ll keep it short and sweet: there are lots of spiritual ‘gurus’ and ‘guides’ out there. Especially on Instagram. We are treated to highly curated, beautifully designed shows of magic and healing and quotes. Some of it is amazing. Some of it feels a little shady. Right? Some people swear they can save you, that they have the answers, that they can guide you to divinity or healing. Some sell products. There are as many frauds as their are people who want to support, empower, uplift, and love you, though. Sometimes there’s no way of actually knowing, though, since all of this is presented in such a magnificent manner. No one can hold all the answers. No one knows you better than you. They can provide tools and inspiration, but that’s it. Otherwise, even the gospel of the curated Instagram is still just a shady ass who-knows-what’s-real being shouted toward you in an array of pretty colors. This is the case for any industry. . Your gut is what matters. When you feel like you need support and encouragement or a little burst of inspiration, find what feels right to you. Whether that’s joining a group dedicated to ritual or reading quotes from a certain influencer. There is a dark belly to even the beautiful things—and your gut knows it. Trust your own feelings and put stock in your heart above all other promises and products. I say this because I have experienced group manipulation, promises of splendor, people trying to tell me how to get rid of my “demons” in ways that felt off to my own personal intuitions. It’s a hard, vulnerable line to walk, and it’s easy to be led astray. This is not on you. But it should be stopped. 💓
So when I see someone make grand promises, that you have to do this to do this, or believe this to achieve this, or buy this to get this— especially to the vulnerable: the poor, the sick, the disabled, the traumatized, the abused — it doesn’t sit right with me.
Sometimes those promises come in the form of feigned care and support, when at the bottom of it all was an Instagram strategy and some pretty words.
I don’t believe that any one person can have the answers. And I don’t believe that anyone should peddle goods to people when they don’t have the integrity to back it up.
Among those promises would be actual spiritual advice despite questionable stuff, like the not-so-ethical production of goods, plagiarism of both products and feel-good quotes, and employee mistreatment. This likely happens a lot, but all of this came up in the Daily Dot article about this one specific person.
So what do we do about it all?
I wrote a book about self-care and regenerative rituals, so I spent a lot of time thinking about this sort of thing. When writing my book I wanted to make sure it was a guidebook, not a rulebook. That any practice I wrote of wasn’t from a closed culture — and that anything referenced I cited in the Resources section.
I wanted to make sure my book was a byproduct of my experience, not a way or promise or path. That the reader would be self-healing using my prompts, that I would not — and could not — be healing them. That, if anything, the book and the reader would enter into a conversation about healing together.
That’s the thing about healing. It has to happen in a safe space. Before I started really working to heal my lasting trauma from childhood — the obsessive memories of homeless shelters, assault as a child, family addiction, foster care, chronic illness — I found comfort in all sorts of untoward things.
This included drinking all night with friends who thought getting obliterated was the answer. I found comfort in false friendships or relationships, where people wanted to be loved more than they want mutual loving care. I turned to fraudulent psychics here and there for advice, and of course there were those who’d want to dig into my pockets rather than genuinely help.
The point is, we take comfort and care wherever we can find it — and sometimes, because of pain, loneliness, poverty we turn a blind eye to gut feelings. I’s hard to know if it’s helping or prolonging the wound.
The Internet version of this really is the abundance of healers and guides out there. Many of them are wonderful — and many are my friends, who take special care to create products and books and ideas around self-care and healing products — but many are there for fame and fortune, not to help.
They want to preach at you, not have a conversation. They claim to know the answers, rather than admit that they’re always going to be searching. They lack self-awareness, charging big money to people who literally are seeking magic work because they’re on the verge of eviction.
It’s hard to know what sort of intentions people have. Sadly, there’s just no cut or dry answer. How could there be? I think our gut has to do the work. But for the gut to work we have to have self-compassion and give ourself the space and time to let our intuition work. This is a process — a process damaged by hope being dashed by scammers.
We could spend $45 on a healing candle from someone with 50,000 followers and a beautiful Instagram page, someone who hasn’t provided insight or vulnerability elsewhere or even a glimpse into their own real lives. Or we can buy a tarot session or a book or a crystal from someone who is less concerned with a perfect, sort of distant, who-are-you-really? branding, whose track record shows an active interest in trauma recovery or healing or helping others before they started earning money from it. And even the above is an oversimplification.
If something doesn’t feel right, even if that something has a quarter of a million followers or is quoted in wellness articles, you are by no means obliged to look to it for wisdom.
I say all of this because I think on my own mother, my own friends, and myself — and all the times we needed a hand, a source of inspiration, a talisman of hope, or a guide to getting back to ourselves. It would be a real shame to get a candle or a reading or a downloadable guide that came from someone who wasn’t sincerely invested in our care, who only wanted to make money, and who used unethical means to produce a product, from conception to production.
I read a piece the other day by Kaitlin Coppock for Sphere + Sundry. It’s a comprehensive look at fraud-work in the spiritual and healing communities, and it goes into much better detail than I can. It covers:
“Tips for distinguishing real practitioners of astrology, witchcraft, and spirituality from self-serving charlatans taking advantage of the mounting witch-strology renaissance. And lastly, recommendations for how professionals (or aspiring professionals) can navigate related ethical considerations.”
I recommend reading the above and asking questions for yourself. Stay alert, be good to yourselves, and don’t let influencer numbers drown out your intuition.
Lisa Marie Basile is the founding creative director of Luna Luna Magazine—a digital diary of literature, magical living and idea. She is the author of "Light Magic for Dark Times," a modern collection of inspired rituals and daily healing practices. She's also the author of a few poetry collections, including 2018's "Nympholepsy." Her work encounters the intersection of ritual, wellness, chronic illness, overcoming trauma, and creativity, and she has written for The New York Times, Narratively, Sabat Magazine, Healthline, The Establishment, Refinery 29, Bust, Hello Giggles, and more. Her work can be seen in Best Small Fictions, Best American Experimental Writing, and several other anthologies. Lisa Marie earned a Masters degree in Writing from The New School and studied literature and psychology as an undergraduate at Pace University.